THE DARIU FOUNDATION AND HSBC VIETNAM EMPOWERS PEOPLE IN FINANCIAL LITERACY

March 21, 2016

Ho Chi Minh City,
November 11th, 2015. – The Dariu Foundation (TDF), in cooperation with HSBC Bank
(Vietnam) Ltd. (HSBC Vietnam), is pleased to announce the launch of its brand new financial education
website at www.moneyfun.vn.

Co-owned by HSBC and the Dariu Foundation, this new website represents both organisations’ efforts made in the last few years to disseminate information and knowledge on finance to the public, especially, younger generations, in Vietnam. MoneyFun uses interactive content which is developed and written for teens, students and their parents to achieve its primary goal: promote financial inclusion. Visitors in targeted audience groups can interact with a clear set of guidance at different levels of information and tools.

Speaking at the launch ceremony, Nguyen Van Hanh, Director of TDF said, “During the implementation of previous financial education projects in Vietnam, we found it hard to find reference sources in Vietnamese. That’s the reason we work with HSBC to create such a platform for the audience. We hope this website will take the lead in creating better access to information that will promote financial literacy for learners and trainers alike.”
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Karine Colyn – Chairwoman of Corporate Sustainability Steering Committee at HSBC Vietnam said: “We strongly believe by developing younger generations’ fundamental understanding of financial skills, and encouraging them to apply these skills to daily life, participants will recognise the significance of financial planning when making life-decisions.”

“By promoting financial literacy with such a practical approach, in which we provide academic theory alongside specific examples and instructions, this website shall benefit a large number of people, not just young Vietnamese, but young adults and also parents.”

The site features various subcategories such as saving, earning, giving and financial news that will enable visitors to become acquainted with subjects that will encourage them to practice key personal financial management skills that will benefit their communities and families.

This website is also linked to TDF’s Facebook page which will make it easier for visitors to keep up to date with the latest content for MoneyFun, including news, events and photos.

Since 2012, TDFhas been collaborating with HSBC to empower rural youth with computer skills, and financial literacy.

Through the Future First programme and various CSR grants, HSBC has cooperated with TDF to finance numerous community projects such as mobile schools, financial education projects and now this website, impacting over 30,000 beneficiaries between 2012 and 2015.